When a practice gets bust our attention turns to addressing client and patient issues and we neglect the very important day to day task of internal marketing. The purpose of internal marketing, vs. external marketing for brand new clients, is to communicate with your existing clients in such a way that they stick to your practice, agree with your preventative healthcare, and don't wander off to your competition (client attrition). This is not a casual thing but a series of proactive activities that lets your clients know that you are there for them and they need to return at scheduled times.
So next time you wonder where your clients are:
1) Scan your practice management software for the number of active clients (not just your Gross Revenue) and see whether or not this is up or down over last month. The bottom line? It needs to be UP!
2) Look around your practice - there should be NOTHING that is offensive to a client or pet that would cause them to resist coming in... Things to look for would be smells, unsightly quarters or staff uniforms, how someone answers the phones, cleanliness, cheerfulness of staff and doctors to name a few...
3) Always, always, always set the next appointment on their way out thether it's for 7 days, 1 month or 6 or 12 months. They don't know what they're doing in a year? Well you do! They're coming back to see you!
Need more info on this subject? Call us to start getting more out of your practice.
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